Ahmed Elzahrani

Azerbaijan Tourism Board (ATB), together with 11 industry partners including Shahdag Mountain Resort and Azerbaijan Airlines (AZAL), organized a series of roadshows in Saudi Arabia from 24–26 November to promote Azerbaijan as a year-round travel destination. The roadshows took place in Jeddah, Al Khobar, and Riyadh, bringing together more than 200 Saudi travel companies and media representatives.

The events highlighted Azerbaijan’s diverse tourism offerings, including health and wellness, halal hospitality, and family-focused holidays. Each stop featured destination presentations and B2B meetings where participants explored cooperation opportunities and discussed tailored travel products. Through initiatives like this, ATB continues to strengthen its presence in KSA. Supported by simplified visa procedures and frequent direct flights from major Saudi cities, these efforts are driving the growing number of visitors from Saudi Arabia and reinforcing Azerbaijan’s appeal as a top destination in the region.

About Azerbaijan Tourism Board (ATB):

Azerbaijan Tourism Board (ATB) is the national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijan’s tourism industry and encourage visitors to explore the country’s rich cultural offerings and experience its ancient heritage. For more information, visit Experience Azerbaijan Website and follow us on social media at: Experience Azerbaijan Instagram, Experience Azerbaijan Facebook.