Middle East – Sameera Alqattan

PRWeek has recognised Ibrahim Al-Mutawa, President and Co-Founder of Jummar PR & Communications, among the Middle East’s Most Influential PR and Communications Leaders for 2025. This marks the third consecutive year that PRWeek has included him in its annual list, which highlights the region’s leading professionals shaping the communications industry.
“This recognition reflects the collective work of our team at Jummar and the trust our clients place in us,” said Ibrahim Al-Mutawa. “We remain focused on building communications that are strategic, authentic, and firmly rooted in an understanding of our local context.”
Founded in Riyadh in 2021, Jummar PR & Communications combines local insight with international standards to deliver strategic communications solutions. In just four years, it has established itself as one of Saudi Arabia’s leading public-relations firms. Jummar’s clients include three of the largest companies listed on the Saudi Stock Exchange: flynas, the world’s leading low-cost airline and the Middle East’s top LCC; Alrajhi bank, the region’s largest bank by market capitalisation; and Taiba, a leading Saudi hospitality and hotel group. The firm also supports clients across public and private sectors, including technology, finance, real estate, energy, media, and entertainment.
Jummar is the Saudi partner of PROI Worldwide, the world’s largest network of independent communications agencies, comprising 90 firms in 165 cities across 60 countries